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uticity
Helping citizens of South Africa get rewarded for “loadshedding”
The challenge
South Africa is in the mid of an energy crisis and citizens are being “loadshedded”, where areas have their electricity cut off at designated times to reduce the load on the energy grid. Uticity gives the citizen the option to choose when they would like to be loadshed and are rewarded if they do, giving back citizens their freedom.
Branding
The colours and branding chosen were a very ‘green’ theme, emphasising energy saving.
Illustrations included elements like renewable energy and electricity lines.
The typography gives the brand a modern feel.
From idea to design
The process
The design thinking process was used for this app since it empathises with the user and is an iterative and user-centric solution. Competitor apps were analysed, a sitemap was drawn up and wireframes were created.
Design for a seamless experience
Extra care was taken to ensure the design was simple and aesthetically pleasing. Information on each screen was minimised to reduce cognitive load.
The elements
User experience was enhanced in every detail, from step by step tutorials to icon animations. The illustrations set the mood for users to embrace “loadshedding”.
Loadshedding is no longer a problem if you can get rewarded for it.
Icon animations give the design just a little bit more pizazz.
Easy step by step tutorials for anyone to follow.
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